Privacy Policy


PETLab at The New School, the group that created Activate, recognizes the importance of protecting information collected from users in the operation of this website and is committed to respecting your privacy. Accordingly, we take reasonable steps to maintain the security, integrity and privacy of any information in accordance with this Privacy Policy. In general, you can visit without revealing any information about yourself. PETLab and its analytic vendors may collect information regarding visitors to our Web site, such as domain name, number of visits, and average time spent to measure use and improve the content of our site. We analyze this data for trends and statistics to help us provide you with better service. Our Web site may provide links to third party sites. Since we do not control those Web sites, we encourage you to review the privacy policies of these third party sites since they may vary from our policy. PETLab is not responsible for the privacy practices or content of third party web sites.


There are times when we may request information from you, such as your, name, address and e-mail address. When additional information is requested, we will try to let you know at the time of collection how we intend to use the personal information you provide, such as respond to your inquiry, participate in certain promotions, conduct a survey or allow you to access specific information. If you sign up for an PETLab electronic newsletter or e-mail list, each message will include instructions on how to "unsubscribe" from that list. We respect your right to choose whether to give us personal information or "opt out" if you do not wish to disclose personal information. We do our best to maintain the accuracy of any personal information you do supply to us.


We may transfer or otherwise disclose information we collect from site visitors to employees and independent contractors of PETLab, analytic vendors, and other service providers and suppliers, if the disclosure will enable that party to perform a business, professional, or technical support function for PETLab. Otherwise, we will not disclose any personal information identifying users to any third party, unless required by law or otherwise needed in connection with legal proceedings or unless we have received your consent.


PETLab is committed to taking reasonable steps to protect the individual identifying information that you provide. You can help PETLab update and maintain the accuracy of any personal information you supply by notifying PETLab of any changes to your address, title, phone number or e-mail address. In some programs, you may do this online by following the instructions on membership profile pages.


PETLab uses cookies to allow us to understand what areas of our Web site are of interest to you so we can better serve and provide you with tailored information from our Web site. Cookies are small bits of information that a website transfers to the cookie file of the browser on our computer’s hard disk so that the website can remember who you are when you return. We may use cookies in a variety of ways, such as to collect information to help us learn things like what kinds of users our site attracts, which of our products most interest our users, and what kinds of items our user would like to see. You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether to accept it. These cookies do not track individual information, but rather record Web site traffic anonymously. PETLab may also use cookies when you register for one of our web programs or extranets. In this case, a cookie will store useful information, including your personal information, which enables our Web site to remember you when you return to visit, but only PETLab Web sites can read that information.

Some PETLab Web sites may also use “Web beacon” technologies. When a visitor accesses pages on the PETLab Web site with a Web beacon, an anonymous notice of that visit is generated which may be processed by us or by our vendors. These Web beacons work in conjunction with cookies to let us know what portions of our site are of interest to our visitors and to help us provide you with tailored information from our web site.

If you turn off cookies, Web beacon technologies will still detect anonymous visits, but the notices they generate cannot be associated with other anonymous information or personally-identifiable information and are disregarded.


In order for children under 13 years old to participate in online activities that require registration, we require prior written permission from a parent. A parental consent form is available at [consent form URL]. This form must be signed by the child's parent or guardian and returned to Once we have obtained parental consent, we only ask the child for information that is reasonably necessary for the child to participate in our online activities.


A parent who has given PETLab permission to collect his or her child's information can, at any time, do the following: (1) confirm, correct or have deleted the child's personal information; (2) discontinue further use of the child's information and/or communication with the child; and/or, (3) revoke his or her earlier consent to collect and use the child's information. To update your child’s profile please complete the following form [URL for consent form] and please email to We will review or update your child's information as appropriate. Please be sure to include in your fax or email the email address your child used to register.


This Privacy Policy is intended to provide you with the information on how we collect, use and store the information that you provide, so that you can make appropriate choices for sharing information with us. PETLab will periodically review and update this Policy. All revisions will be posted on this page. We take your privacy seriously. We are committed to protecting the privacy of personally identifiable information collected about you. It remains our policy and our commitment not to distribute, sell, rent or in any way make available your name, email address or other personal information to any third party without your prior written consent.

Any questions or comments regarding our Privacy Policy should be directed to