Activate! is a site where you can not only play games, you can learn to make them, too. The games on Activate! are about getting active and solving problems on your street, in your town, and in the world. Issues such as energy conservation, solar power, environmental conservation, and pollution are explored. Who knows? Maybe playing and making games about these important issues can help us deal with them in the "real world!"

Activate! was made possible through support from the AMD Foundation's Changing the Game initiative. The curriculum and website were designed by PETLab at Parsons The New School for Design.


PETLab (Prototyping, Evaluation, Teaching and Learning) is at Parsons The New School for Design in New York City. It is a public interest lab for games focused on innovating gameplay. Through our work, we connect with scholars and designers in the field of digital media, practitioners working in the spheres of education and social issues, and people of all ages at play.


The AMD Foundation is a proud sponsor of the Activate! Web site. AMD Changing the Game is designed to take gaming beyond entertainment by inspiring teens to create digital games on important social issues, such as energy or the environment. As a result, they enrich their educational experience by learning critical science, technology, education and math (STEM) and life skills. The initiative is rooted in AMD’s commitment to and experience in supporting education, and the company’s passion and expertise in the graphics processor and gaming industries. For more information on AMD Changing the Game, visit here.


Activate is designed and produced by a group of faculty and students dedicated to games and their role in making the world a better place.

Project Leads, Production Team:

  • Colleen Macklin: Primary investigator, curriculum design
  • Margaret Moser: Programming, website production
  • Eric Nuñez: Curriculum design
  • John Sharp: Lead design, curriculum design, information architecture
  • Scott Peterman: Drupal development, Screencast production
  • James Diamond: Assessment
  • Donnie Bugden: Programming and website production
  • Lorin Driggs: Writing and editing

Research Assistants (Fall 2010):

  • Ida Benedetto: Information Architecture
  • Mohini Freya Dutta: Curriculum development, Illustration
  • Jacqueline Cooksey: Visual Design
  • Haitham Enassr: Illustration

Research Assistants (Fall 2009/Spring 2010):

  • Kurt Bieg: Curriculum development
  • Chris Driscoll: Illustration
  • Aaron Druck: Graphic design, illustration
  • Joe LaQuinte: Illustration
  • Kelly Nichols: Information architecture, programming, website production
  • Eric Chung: Illustration
  • Max Chang: Flash programming and design
  • Genda Lin:Visual design